Norway – Advertising and marketing services – Communication services connected to the knowledge of the deposit guarantee.

The Norwegian Banks' Guarantee Fund shall enter into a framework agreement with one (1) tenderer for communication services connected to the knowledge of the deposit guarantee. One of The Norwegian Banks' Guarantee Fund targets in the current strategy period is to increase the knowledge of the deposit guarantee. We need assistance in this connection to develop a communication strategy and to implement the strategy by using cost efficient means. With assistance from the supplier, we would like to design a strategy where the goal is to increase the knowledge and knowledge of the deposit guarantee, without causing unrest, in the population. The strategy process ought, among other things, to include an assessment of relevant target groups, what is important to take into account in order for the strategy to meet the target group, as well as a description of possible cost effective means. After the strategy has been laid, we would like assistance with the development of means and channel choices. The Norwegian Banks' Guarantee Fund is not alone in the work of reassuring deposit customers. Banks are obliged to inform their customers about the deposit guarantee. The Norwegian Banks' Guarantee Fund do not currently have resources for larger, ongoing campaigns over a long period of time or to be present on social media and other surfaces at all times. In the strategy process, we would like to consider whether The Norwegian Banks' Guarantee Fund should be the sender, or whether we should develop an identity for the deposit guarantee that, among other things, banks can use in their contact with customers. Today we have framework agreements with several communication agencies that shall assist us in the development of our communication strategy in a bank crisis. The assignment for this procurement is therefore limited to the communication strategy and means for increasing the general knowledge and knowledge of the deposit guarantee.