Ireland – Marketing services – Invitation to tender for Bord Bia’s Brand Builder Research

Bord Bia requests tenders from suitably experienced and qualified service providers to provide Bord Bia’s Brand Builder services. Bord Bia’s Client Insight Services support clients to make insight-led, data-driven decisions enabling their continued success and growth. Our service offer includes the area of the Brand Health Check Service around which Bord Bia has developed a service historically provided annually to help brands understand the typical components that contribute to Brand Health Brand Awareness, Brand Consideration, Brand Experience, Brand Equity, Brand Commitment and Future Brand Potential. We are seeking to appoint a partner (one only) in the delivery of this transformed service to Bord Bia and its clients. The tenderers should be able to prove experience providing similar types of services on a large scale.