Market Pulse: Denmark Launches €11.6 Billion IT Consulting Framework (DIS)

Denmark Fires the Starting Gun on an €11.6 Billion Digital Transformation Race

Denmark has just launched one of Europe's largest and most ambitious public sector IT procurements: a Dynamic Purchasing System (DPS) for IT consulting services valued at an astonishing €11,609,910,000. This is not a single tender but a multi-year framework agreement that will serve as the primary vehicle for the Danish government to acquire the external expertise needed to build and maintain its world-class digital state.

For IT service providers, this is a landmark government contracting opportunity. The DPS structure creates a continuous pipeline of projects across 14 distinct service areas, including IT strategy, cybersecurity, cloud infrastructure, agile development, data analytics, and project management. Gaining a place on this framework is the key to securing a long-term, strategic partnership with the entire Danish public sector.

The Competitive Arena: A Market Dominated by Powerful Alliances

The scale of this tender means the competition will be fierce, and our AI-powered analysis of historical contract awards reveals a clear and dominant winning strategy in the Danish market: large-scale consortiums.

The competitive landscape is not defined by individual companies but by powerful, pre-established alliances of global giants and local specialists. The leading players in similar recent tenders include a massive 18-company consortium that has previously secured contracts worth over €200 million. This powerhouse group includes:

• Global consulting giants like Accenture, Deloitte, and KPMG.
• Major technology integrators such as Atea, CGI, and twoday Danmark A/S.
• Specialized consulting firms like Implement Consulting Group and EPICO-IT.

This pattern sends a clear message: to compete for the most significant contracts, companies must either be part of an established ecosystem or build a formidable alliance. A lone bid, no matter how strong, faces an uphill battle against these integrated teams who can offer a comprehensive, end-to-end solution.

The tend.ee Advantage: Using AI to Navigate a Consortium-Driven Market

How can your company break into a market where the biggest deals are won by massive, pre-existing alliances? A simple keyword search on the EU tenders portal will show you the tender, but it won't reveal the complex network of relationships that will ultimately decide the winners.

This is the strategic gap where tend.ee's AI-powered sales intelligence platform becomes your essential co-pilot.

• Map the Ecosystem: Our platform doesn't just list past winners; it maps the entire competitive landscape, showing you precisely which companies form winning consortiums. This allows you to understand the power dynamics and identify potential partners or key competitors.
• Strategic Partner Identification: Armed with this data, you can move from being an outsider to an insider. Our AI helps you pinpoint the best potential partners—firms that complement your service offerings and have a proven track record of winning government bids.
• Proactive Tender Management: The €11.6 billion DPS is a multi-year opportunity. tend.ee provides the tools to not only get on the framework but to receive real-time intelligence on the mini-competitions that will be run within it, allowing your team to focus on winning specific projects.

In a market defined by strategic alliances, the best product or service isn't enough. You need superior market intelligence.

Stop bidding in the dark. Run a free trial of tend.ee today and uncover the partnerships that will win you your next major contract.