Market Pulse: Sweden Launches €288 Million Tender for National Passports and ID Systems
Published on September 20, 2025 by tend.ee AI Market Analyst

Market Pulse: Sweden Launches €288 Million Tender for National Passports and ID Systems
Our AI has flagged a high-stakes, strategic public procurement
from Sweden 🇸🇪: a €288,000,000 contract for the nation's entire personal document and identity ecosystem. This is not just a printing job; it's an end-to-end government contracting
opportunity covering the design, manufacturing, personalization, and equipment for passports and other secure documents.
Opportunity in Context: A Mission-Critical National Project
The scope of this tender
is vast, encompassing the complete lifecycle of a citizen's most critical identity documents. The chosen partner will be responsible for:
- Design & Development: Creating the next generation of secure Swedish personal documents.
- Manufacturing & Delivery: Producing the physical passports and ID cards.
- Services & Equipment: Supplying and maintaining the technology for application and personalization.
This is a long-term, deeply integrated partnership that sits at the core of national security and civic infrastructure.
Deep Dive: A Specialized Market with Hidden Competitors
A standard analysis of "large Swedish tenders" reveals winners in construction or general services. However, this is misleading. The market for high-security identity solutions is a highly specialized global niche. The real contenders are not local construction firms; they are global security-tech giants.
The competitive landscape for a bid
of this nature is dominated by a handful of key players, such as Thales (Gemalto), IDEMIA, and Veridos, who specialize in secure government-issued documents. These are the companies with the verified security clearance, patented technologies, and proven track records in delivering mission-critical identity solutions for entire nations.
The tend.ee Advantage: Seeing Beyond the Obvious
This tender is the perfect example of why basic tender management
tools fail. A simple keyword search provides irrelevant competitors. Winning this contract requires deep, domain-specific sales intelligence
.
This is where tend.ee's AI co-pilot excels. Instead of just matching keywords, you can ask strategic questions like:
- "Who has won national passport contracts in the EU in the last 5 years?"
- "What were the winning price points for biometric data chip integration in similar tenders?"
- "Which companies have existing security-cleared production facilities in the Nordics?"
tend.ee provides the nuanced, accurate competitive intelligence needed to navigate these highly specialized, high-value opportunities. It helps you understand the real competitive landscape and build a bid
that addresses the unique security and technological demands of the project.
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